Tourism in most of our countries is wildlife based. At Help African Animals, we are driven by the belief that any effort to conserve wildlife but which does not involve the true keepers of wildlife – the rural people, is in vain. That is why we educate rural communities about wildlife conservation and the benefits of conservation.  Tourism starts with the people and ends with the people. As we commemorate World Tourism Day, let us empower the rural people to conserve the wildlife in their communities. HAPPY WORLD TOURISM DAY!