Last week, our founder, Ms. Gladys Kamasanyu was honored to deliver a key note address at Nature FIRST Conference which took place on 25-26 June at Ouwehands Dierenpark in the Netherlands. The conference brought together conservationists, researchers, policymakers, and innovators who shared tools, ideas, and strategies for protecting biodiversity. Gladys highlighted our work in preventing loss of lives through increasing awareness. Our direct engagement with the true keepers of nature – the rural people and enforcement teams, helps them to understand the legal and ecological consequences of destroying nature. Our work therefore prevents crime and saves lives before they are lost. We are driven by the belief that unless people understand, they will not care and unless they care, they will not help in conserving nature.