Mothers are the ones who give birth to hunters. They suffer more when their children are imprisoned for hunting/killing wildlife. Help African Animals targeted mothers and had them in attendance in their education campaign. When mothers are educated about the dangers of hunting/killing wildlife, they prevail over their children and/or train them not to hunt/kill wildlife.

One of the volunteers of Help African Animals putting up the first poster before the sensitization began.

We are educating all generations. This is father and son reading Help African Animals poster. The young one will grow up sensitized about the need to conserve wildlife. Hunting is normally generational. If a father is a hunter, there is a high likelihood of his children hunting. When sensitized early, the young ones grow up to know that they need to conserve wildlife.